unique staffing choices. In this lesson, you’ll learn about ethnocentric staffing, regiocentric staffing and geocentric staffing. A short quiz follows. Ethnocentrism is pre- dominantly a home country orientation. Ethnocentric Polycentric Regiocentric Geocentric Management orientation. EPRG model, sometimes called also EPG model, is used in the international marketing. It was introduced by Perlmutter (). The strategy of.

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In this example, the Australian parent company uses natives of India to manage operations at the Indian subsidiary. Knowing where your organization lies under these three headers is important, whether you happen to find your company under just one or perhaps a combination of two reviocentric three.

A third force causing this movement is the abundance of growing world markets, occurring in areas such as income earning age population, rising GDP’s, and escalating disposable income in areas such as China and Korea. However, large international companies generally adopt the geocentric strategy with considerable success. Finally, the best candidate is identified for foreign assignment and sent abroad with his consent.

It is the overall goal of geocentrism to form a collaborative network between headquarters and subsidiaries; this arrangement should entail a set of universal standards that can thus be used as a guideline poljcentric attacking key business decisions.

EPG Model is an polycwntric business model including three dimensions — ethnocentric, polycentric and geocentric. Employers around the world usually rank personal interviews, technical competency and work experience in similar jobs as important criteria for selection.

The crucial critical concept of ethnocentrism in international organizations is the current policy that recruits from the home country are hired, and trained for key executive position in the organization.

Polycntric orientation assumes that host country cultures are different making a centralised approach unfeasible. Views Read Edit View history. As is usually the case, there are positives and negatives to be seen with this pattern. There is often ineffective planning due to poor feedback from the international subsidiaries. Ethnocentric, Geocentric, and Polycentric In: I am a mother of a lovely kid, and an avid fan technology, computing and management related topics.

Business and Management Submitted By sean Words Most Multinational corporations have a strategic predisposition when it comes to doing things in other cultures, ethnocentric, polycentric, Regiocentric, and geocentric. H-1B workers may be employed temporarily in a specialty occupation or as a fashion model of distinguished ability.


Indian manufacturing companies are going all out to woo expat talent in digital, artificial intelligence and other new-age technologies, geocenyric they seek to strengthen their global footprint with improved products.

The survey was done among 27, expats from countries and territories, including India, through an online questionnaire in March-April Also, if local branches are not trusted to make decisions in a manner that they see fit, those employees may look for other andd where they will be more valued as an asset to the business.

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Unification is the ultimate goal of a geocentric operation. Retrieved from ” https: There is no international firm today whose executives will say that ethnocentrism is absent in their organization. Tripathi cites non-availability of local talent for critical roles as the reason for the increase in expat hiring.

Essay Ethnocentric, Geocentric and Polycentric. The primary purpose of handing over the management to the local people is to ensure that the company understands the local market conditions, political scenario, cultural and legal requirements better. More specifically, the focus of selection for international operations normally includes cultural adaptability, strong communication skills, technical competence, professional or technical expertise, global experience, country-specific experience, interpersonal skills, language skills, and family flexibility.

A spokesperson for Hero MotoCorp said several experts have joined the company of late. Regiocengric performing an EPG analysis, a firm may discover that they are oriented in a direction that is not beneficial to the firm or misaligned with the firm’s corporate culture and generic strategy.

In Fegiocentric orientation nationalities are largely ignored, with the polycdntric being run as a global enterprise rather than a large corporation geocentgic is deeply rooted in one specific nation.

Top Indian IT companies like TATA, HCL technologies India’s fourth largest software export, Infosys and Wipro stepped in United States to set up their subsidiaries and recruited American nationals from colleges and experienced professionals who had the local knowledge and domain expertise.

The main difference of geocentrism compared to ethno- and polycentrism [ disambiguation regiocentic ] is that it does not show a bias to either home or host country preferences but rather spotlights the significance of doing whatever it takes to better serve the organization.

EPG model – Wikipedia

Since we are talking in the context of business, we will be talking about business ethics and corporate social When a company follows the strategy of choosing only from the citizens of the parent country to work in host nations, it is called anethnocentric approach. The HR department must have the capacity to foresee egocentric changes in these markets and exploit those changes productively.


A geocentric organization will not default to either the customs and traditions of their home country or the host country. It has been introduced by Howard V.

Hong Kong was found to be the best country in Asia to acquire new skills with 62 per cent women expats opting for it, closely followed by Singapore at 61 per cent, China at 47 per cent, Taiwan at 44 per cent and Vietnam at 43 per cent. For example, Norway and Spain are both in Europe, but are very different in climate, culture, transport, retail distribution, and so on.

Ethnocentric staffing means to hire management that is of same nationality of parent company. These aspects require relevant talent to be brought into their processes. It is a win-win for the executives too, as they are seeing scale and growth in India. snd

Ethnocentric, Polycentric, Regiocentric, and Geocentric Approaches

If product knowledge is ethnocentroc, then parent-country nationals, who have ready access to corporate sources of information, can be brought in. Using the centralized approach can cause inefficient staffing problems in the organization, this is because the employed staff will incur high financial costs to the global business as they have to pay for the transfer costs of the staff coming from the home country to overseas. Geocentric companies, as truly global players, view the world as a potential market, and seek to serve this effectively.

With that said, geocentrism is an ideology that must be accepted by any corporation operating globally in order for any sort of success and long sthnocentric stability to be attained. Job Sites in USA. The top five countries in terms of work culture for women expats were Singapore 51 per centHong Kong 44 per centVietnam 43 per centIndonesia 39 per cent and China 36 per cent. The regiocentric approach is adaptable to the company and product strategies. In many regiocnetric, this is an approach that falls somewhere between the first two that we have covered.

Normally, higher-level foreign positions are filled with expatriate qnd from the parent country.